In the new digital economy, the online world has become not only the primary source of information for consumers and businesses but also the primary way they interact with each other.
According to Statista, only 16% of the world’s population used the internet in 2001. Today, it’s almost three-quarters of the world’s population. So, if you have an online business, you should think about online marketing and its benefits.
In this blog post, you will learn about the importance of mobile app development and its in-app marketing strategies.
Let’s talk numbers here: In the second quarter of 2017, 61% of U.S. adults owned smartphones, up from 59% in 2016. Following behind in close second place is the number of tablets owned at 42%.
Looking at just Internet Users we can see that there were 226 million Internet Users in 2001 and now we are sitting at a whopping 3.9 billion Internet users worldwide as of Q2 2022 and this number continues to increase by almost 10% each year.
Where does this leave us? It leaves us with users and consumers who want to be connected all the time on their favorite devices. A study done by Localytics shows that 50% percent of consumers prefer mobile apps when shopping for products or getting services online.
These numbers show that mobile application is much needed and will keep growing. So, if you have an app, you should think about mobile in-app marketing for your product/services.
In-App Marketing is also referred to as the native or store marketing process. It is a way to market your app when a user installs it from the Play Store. It is a cost-effective way to drive downloads and engagement, increase the app’s visibility in search results, and revenue generation.
There are several advantages of in-app marketing to your business enhancement that you should be aware of, including:
1. Cost-effectiveness – In-app marketing is a cost-effective way to drive downloads, engagement, and revenue for your app.
2. Easy to implement – You don’t have to be an app developer to implement in-app marketing for your business. Most marketing automation platforms have the ability to manage in-app campaigns. A few of them also let you create campaigns for both app stores.
3. User Engagement and Retention – Users are more likely to keep your app if they enjoy using it and are having fun. In-app ads allow you to offer a fun, engaging, and personalized experience inside your app. This can help you retain your users and increase their engagement.
Now that we have a good understanding of In-app marketing strategies and their benefits, let’s move on. Let’s explore what are all the efficient marketing strategies available today that can increase your app’s download numbers and revenue.
There are several strategies that you can use to implement in-app marketing to increase your app’s visibility and downloads. It is a good idea to have a plan before diving in. The success of your in-app marketing strategy will largely depend on the type of app, the keywords in your app listing, and the app’s content and features.
To make it clear, here we’ve compiled the 5 most efficient In-app marketing strategies that can increase your app’s download efficiency and revenue.
1. Increasing Your App’s Downloads and Revenue by Adding In-app Purchase Features
in-app purchases can be an excellent way to increase your revenue. In-app purchases or “in-app subscriptions”, are ideal for apps that provide ongoing or recurring revenue models. There are a few ways to go about adding in-app purchases to your app. You can use the Google Script API or integrate with a third-party payment gateway like Stripe.
2. Increasing Your App’s Downloads and Revenue by Adding a Referral Program
A referral program is a great way to reward your existing users for bringing new users into your app. You can offer incentives for users who invite friends and leads into your app. There are many ways to set up a referral program. For example, you can create an app promo video and post it on your social media accounts. When someone clicks on your referral link through one of your promotional links, you will earn a reward in the form of coins.
3. Increasing Your App’s Downloads and Revenue by Creating an Identity That Is Distinct from Your Competitors
When it comes to competitors, there are a few things you want to keep in mind. First, be sure not to copy your competitors’ app designs or features. Your app should have a unique look and feel that is representative of your brand. You should also consider developing your app’s personality based on the types of users that will be using your app.
As an example, if you own a taxi booking or restaurant business, you should build an app that allows users to easily find and book a taxi in a few taps or locate a nearby restaurant and order their favorite cuisines by looking at the menu via the app.
4. Increasing Your App’s Downloads and Revenue by Offering a Premium Experience
A premium experience can help boost your app’s downloads and revenue. You can offer a premium experience for a one-time fee, a subscription fee, or free for a limited time. There are many ways to go about offering a premium experience. You can charge a subscription fee for in-app features or offer a freemium model with limited features.
5. Increasing Your App’s Downloads and Revenue by Adding In-app Merchandising
Merchandising is the process of displaying relevant products or services within your app. You can use app integrations with third-party services. Also, you can install the Google Ads app to easily add ads within your app.
Thus, these are tried and true methods to double and scale up a business app’s download numbers and revenue. Nonetheless, implementing these features in a mobile application in-house is a complicated and time-consuming endeavor.
Imagine if you have a team of experts that could construct a mobile app for your business that incorporated all of the above features, making your task easier. Let’s look at that.
Uplogic Technologies is a proficient mobile app development company. We’ve developed a mobile app that provides businesses with an easy-to-use yet effective tool for in-app marketing for their products/services. With our robust mobile app, you can take advantage of all the features without having to create any additional work on your end.
Moreover, we’ve developed a strategic mobile app that will help your business grow in various ways. From increased engagement and sales to increased brand awareness and improved customer service.
That being said, here are a few of our mobile app’s efficient features that make it easy for your business to gain attention from users and earn revenue.
– Collecting Data: With our app, you can collect the data you need from customers in real-time. Also, you can get valuable feedback on how they feel about your product or service. For example, if you own a restaurant, through our app you can see how long it takes for customers to order food or what they want after they eat it.
– Loyalty program: This feature helps you to reward loyal customers and give others an incentive to try out your product or services again.
– Answering Customer Questions: This feature helps you to answer customer questions in real-time and provide them with the information they need.
– Push Notifications: With our app, you can send push notifications to your customers to keep them updated on new offers or promotions.
– Customer Service: This feature allows you to receive feedback from customers and answer their questions quickly.
– Analytics: Through our app, you can track the number of people who use your product or service. Also, you can know business earnings, and how many people are using it at any given time.
– Incentivize Users to Share: With this feature, you can incentivize users to share your product or service with others through social media.
– Social Media Integration: Our app allows you to integrate social media platforms so that customers can share their experiences easily.
-Offers and Discounts: With this feature, you can offer your customers a variety of different discounts and coupons to incentivize them to try your product or service.
– Referral Programs: This feature allows you to create a referral program for your business and reward customers for referring new users.
– Easy Payment: With this feature, you can accept payments from your customers in the form of credit cards, cash, and so on.
To sum up, in the new year, many businesses will be looking to start fresh and adopt new marketing strategies to increase revenue and gain more customers. In-app marketing is a great way to do this.
This article provided an overview of in-app marketing and its advantages. It also provided examples of in-app monetization and its advantages. And, it provided some in-app marketing strategies that you can use to prepare your business for 2022.
If you’re not currently using in-app marketing strategies in your business, this could be a great time to get started. With the help of Uplogic Technologies, you can ensure that your business app is prepared for the growing demand for its products/services.
I am working as a Senior product developer at Uplogic Technologies Pvt Ltd. Uplogic Technologies is a leading producer of mobile and web app development solutions in the market. We have delivered web and mobile app solutions for numerous clients comes across the world.
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